Market Research Analyst (SOC Code: 2434)

The Market Research Analyst will play a pivotal role in driving ASG UK PVT LTD’s marketing strategies by conducting in-depth research and providing actionable insights. This role is critical to understanding market trends, consumer behaviour, and competitive landscapes, enabling us to make informed business decisions.
Key Responsibilities Market Research:
Conduct qualitative and quantitative research to identify market trends, consumer preferences, and emerging opportunities.
Analyze data from various sources, including surveys, focus groups, and industry reports, to generate insights.
Data Analysis:
Use statistical tools and software to interpret data and identify patterns. Prepare detailed reports and presentations summarizing research findings and
recommendations.
Strategy Development:
Collaborate with the marketing team to develop data-driven strategies for product
positioning, pricing, and promotional campaigns.
Provide insights to support the development of new products or services.
Competitor Analysis:
Monitor and analyze competitor activities, including product launches, pricing
strategies, and marketing campaigns.
Identify strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform
business strategies.
Client Engagement:
Present research findings to clients and stakeholders, providing clear and actionable
recommendations.
Work closely with clients to understand their needs and tailor research projects
accordingly.
Industry Monitoring:
Stay updated on industry trends, regulatory changes, and technological
advancements that may impact the business.
Provide regular updates to the management team on market developments.

Qualifications and Experience
A degree in Marketing, Business, Economics, or a related field.
Proven experience in market research, data analysis, or a similar role.
Proficiency in statistical software (e.g., SPSS, SAS) and data visualization tools (e.g., Tableau, Power BI).
Strong analytical, communication, and presentation skills